As the first outside visual agency Nike SB had ever worked with we were brought in to showcase Nike SB’s decade long role in skateboarding, tell seasonal brand stories and help to drive Nike’s mission to help progress modern skateboardng through innovation and technology. Starting with a empty 6500 sq. foot warehouse, we transformed Sixth and Mill into a structure of modular containers creating an immersive brand experience and invite only training facility.
MEDIA Experiential / Social / Physical
ROLE Creative Direction / Concept Development / 2D & 3D Concepting / Vendor Management
AGENCY Sauce Creative Group