For our second installment of Sounds Of The City we land in the home of the Pistons. The Motor City becomes the backdrop for connection where Motown producer Key Wane connects Andre Drummond and the city’s soulful history. Together they bring together Drummond’s direct inspirations from the architecture to the hum of the streets, culminating with them sharing the sonic driver’s seat and physically crafting elements of the track together.

MEDIA  Campaign / Content / Social / Experiential
ROLE  Group Creative Director
AGENCY  Translation