As the world grows more connected and decentralized, hesitation—not technology—is the true barrier to innovation.
For Crypto.com’s global launch, we tapped into this universal tension: the fear of making the wrong move. By framing hesitation as the enemy of progress, we crafted a bold narrative that drew from iconic moments in history to challenge audiences to act. The result? A campaign that reframed risk as courage—reminding us that Fortune Favors the Brave.
MEDIA 360 Campaign
ROLE Group Creative Director
AGENCY Pereira O'dell
We began to build out a cinematic story of inaction and action with Matt Damon as our guide at the helm to bring our audience along for the ride, hiding crypto-cultural eastern eggs throughout that would pay respect to the community that has so fervently built up the rise of r/crypto. Partnering with The Mill for all VFX needs and Wally Pfister in the director’s chair, we crafted a rich landscape that rivaled most of Mr. Damon’s cinematic features.
As a sustaining social barrage to support our larger campaign, we broke out the individual vignettes from our larger campaign spot as standalone mico-narratives that kept the Fortune Favors the Brave spirit alive and in front of audiences across the globe.
With a series of spectacular OOH and dynamic print placements spanning 17 countries to support our commercial distribution, our campaign came to life. Hiding in plain sight in urban centers and high traffic areas and dropped in-cinema between blockbuster movie trailers at every locale, this campaign launch became a massive display of presence that challenged our audience to take the plunge into bravery and commit to the nearing crypto future.
