Located in San Francisco’s historic Dogpatch neighborhood, Stashed is a flagship sneaker and apparel experience. Operating out of the same physical structure as Translation’s newly opened West Coast offices, Stashed is designed to deliver an elevated retail experience that emphasizes cultural history, museum-quality curation, and world-class customer service to a consumer base that is hungry for the product in and around the area.
MEDIA Retail / Digital / Social
ROLE GCD / Designer Lead
COMPANY Stoute Enterprises
THE CONCEPT OF THE HIDDEN STASH
A dynamic of balancing the visible and invisible.
Using materials and angles to both obscure and reveal.
Leveraging mirrors and cutouts to transform space.
A TRANSPORTIVE SPACE
Immersive galleries within a gallery.
Constantly evolving journey throughout.
Sense-driven: see, hear, smell, remember.
THE ANATOMY OF AN IDENTITY
Stashed™ type, color, and materials story.
PHASES OF A CONCEPT
Initial phases of design exploration —
specifically around materiality and visibility.
THE CONCEPT IN PRACTICE
Final floorplan, and spatial breakdown.
Working closely with architecture powerhouses West of West to bring to life elements from the Dogpatch neighborhood's landscape across the walls and fixtures of the retail concept, we set the vision, mapped the space, and collaborated to bring sketch to CAD. Once the concept was in place and moving, the mission became staffing a team who would not only treat this with the care and craft that I held but who, in turn, would set a new standard for retail engagement and the customer experience through hospitality, product knowledge, and aesthetics. Take a deeper dive into the daily offerings of Stashed SF at @TheStashed or www.stashedsf.com.
