As the NBA's first foray into tapping in to the March Madness audience, we were given the creative mission to unify both the college spirit and the intensity of the Big Dance with the high-athleticism and top tier level of play that the only the NBA has. We went back in time, back in the hearts and minds of Russell Westbrook, James Harden, Paul Pierce, Dwyane Wade, Stephen Curry, Al Horford and Kyle Lowry. No matter where they are and what jersey they wear, they always have their college spirit within them.
MEDIA Broadcast / Online Pre-roll / Digital / Print
ROLE ACD / Art Direction / Concept Development