Sounds Of The City brings the brand promise of “the sound that takes you” to life with a pairing of renowned music producers and NBA superstars to create an anthem track inspired by the city they love and represent - whether their home market or their birthplace. This series has gotten attention for revealing the lives and dimensional personalities of our featured players and truly demonstrate how JBL sound enhances their game. The series debut, and each respective episode was covered by Complex and featured across the pages of Genius.

We kick our series off in Milwaukee with the Greek Freak himself, Giannis Antetokoubnmpo. To highlight Giannis’ heritage of Nigerian and Greek roots we paired him with Brooklyn born Afrobeats producer, DJ Tunez. With a core Nigerian influence already existing in Tunez’ music, he brings Giannis’ along for the ride of discovery the elements of his home and the inputs from Greek and African sounds, weaving together a deeply personal track for his 2018 season.

MEDIA  Campaign / Content / Social / Experiential
ROLE  Group Creative Director
AGENCY  Translation