State Farm Neighborhood Sessions brings artists home to celebrate those who inspired them—and pay it forward.

Usher returned to his teenage home of Chattanooga, TN with a mission: keep arts education alive in public schools, starting with the ones in the city he came up in.

More than funding, he brought his entire team for a private concert at Dalewood Middle School—his old school—for students, teachers, and Good Neighbors. Full circle.

MEDIA Broadcast / Social / Experiential
ROLE Group Creative Director
AGENCY Translation
PHOTOS Mike Blabac

The full special followed Usher's Chattanooga inspirations—past and present. Community leaders giving their talents to the next generation.

Web films released alongside, diving deeper into programs and the landscape.

Watch SFNS#4 Usher at tntdrama.com or below.

On top of creating local community stories we also created short video vignettes of two iconic Usher tracks, "Love in this club" and "Crash." Weaving the narrative of our Chattanooga stories into these was at top of mind, as characters from our full story found themselves integral to this content.