The State Farm Neighborhood Sessions mission is to bring successful artists back to their hometown, to showcase those that inspired and led to their careers, and in turn, to pay them back for each artists' success.

For our fourth installment of the series, we teamed up with Usher to celebrate the power of good neighbors in his hometown of Chattanooga, TN. It was in Chattanooga that he hopes to inspire a movement that will keep the arts education programs alive by giving back directly to the public school system in the area. In order to give back something more than funding programs, he brought his entire team with him and put on a private concert at his old school, Dalewood Middle School for the students, teachers, and Good Neighbors of Chattanooga.

MEDIA  Broadcast / Social / Experiential
ROLE  Group Creative Director
AGENCY  Translation
PHOTOS  Mike Blabac

Our full length special followed the individuals that helped to inspire Usher during his formative years in Chattanooga as well introducing and highlighting those who were leading the charge today. These are individuals who are giving themselves and their talents to the future of the youth of Chattanooga. Released concurrently with the special were a series of web films that took a deeper dive into some of those programs and landscape of the community.

The full SFNS#4 Usher is currently available on or viewable below.

In addition to bringing those local community stories to life we also created short vignettes of two music videos, "Love in this club" and "Crash." Weaving the narrative of our Chattanooga stories into these was at top of mind, as characters from our full story found themselves integral to this content.