So who the hell am I?
Well, I started out in advertising on the wrong side of the tracks: design. I was shoved into the working world with Hamagami / Carroll doing print, packaging and key art for blue chip gaming franchises. Then I landed in the streetwear world to build a clothing brand named Rogue Status/DTA, growing it from a few doors into 750 worldwide. From there I skipped across the pond to the UK and back into agency life with a focus on storytelling and identity work. A year and a half later I was back to the States to create digital and social campaigns for Ford, Gap and AAA as the Lead Art Director for Sew in Los Angeles. After Sew I developed campaigns, product and experiential work for Nike, Red Bull, Sector 9, ESPN and Hobie Polarized as the Creative Director for Sauce Creative Group. Then I put the rubber to the road and took the helm of art and creative development as the Global Art Director at Alpinestars, bringing campaigns and events to life across the brand's 50+ year heritage in two and four wheel racing.
Whew. I really hope you read through that in the voice of the Micro Machine Man.
Now I'm a Group Creative Director at Translation and UnitedMasters in New York City, where I continue to get my hands dirty across campaign, experiential, and design, alongside some amazing teams, artists and clients, just focusing on driving work that resonates with and in culture. When I'm not in the office I am probably leading the creative charge for The Stashed, an immersive, high-end retail experience and shoe boutique in San Francisco. Just a few irons in the fire...now time for coffee.