Fusing the concept of protection with the speed of race tuned MotoGP engines, roars of F1 exhaust and the blast of a top speed Trophy Truck is a challenge we faced with the Alpinestars road category. We narrowed it down into two questions, first: what is the root function of the gear? Protection. Secondly, what does Alpinestars protect? The athletes and the consumers.

From that point we wanted those two answers front and center. As anchors to the campaign we focused on our myriad of high-energy sports and the personalities of their pilots, showcasing the performances and personalities of those who put themselves in the hands of the brand.

MEDIA  Print / Digital / Retail / Motion Content (forthcoming)
ROLE  Creative Direction / Art Direction
AGENCY  Alpinestars