Working hand in hand with the extremely talented and driven team at Sector 9, we developed their mission statement and brand standard "We Make Fun." The next step of journey was the realization of that fun, creating the story of fun across the entire landscape that S9 as a brand touches. The campaign was delivered across company vehicles, as social media and website takeovers, print and motion media and lastly at retail. After developing the creative direction and overall art direction, the design team at Sector 9 fills in the templates for the constant stream of banner and print ads that come their way.

MEDIA  Digital / Social / Print / Retail / OOH
ROLE  Creative Direction / Concept Development / Art Direction
AGENCY  Sauce Creative Group