For the 2014-2015 NBA season, we decided to take the “Born to Assist” legend even further. We created the State Farm National Bureau of Assists – a team of elite assisters featuring twins of All Star point guards Stephen Curry, Sue Bird, Damian Lillard, and legendary all-time NBA assist leader John Stockton. The expanded roster introduced a fresh narrative dimension to the “Born to Assist” universe, setting the stage for storytelling that will take the saga of Chris and Cliff in exciting directions.

MEDIA  Broadcast / Print / Digital
ROLE  ACD / Art Direction / Concept Development
AGENCY  Translation

State Farm® - Best of the Assist - 60 second (Broadcast)

State Farm® - Driven to Assist - 30 second (Broadcast)

State Farm® - Starting Five - 30 second (Broadcast)

State Farm® - No Look Pass - 30 second (Broadcast)

State Farm® - Lost and Found - 30 second (Broadcast)

State Farm® - Seen It All - 30 second (Broadcast)