DJ Khaled started at Champs, slipping mixtapes into shoeboxes. Now he's a chart-topping producer, Snapchat icon, and sneaker obsessive. When Champs Sports asked us to bring "We Know Game" to life, we went straight to the King of Keys.

The solution: build Khaled his own Champs store inside his Miami studio. Then launch The We Know Game Show.

Two episodes. First: Khaled and "Billi," his success-obsessed alter ego. Second: Antonio Brown and Hector Montez—a kid from the streets who gave game and got rewarded for it.

Game recognizes game.