Rideout is a new category of motorcycle apparel designed to battle the elements and to become that invisible piece of kit that is more technical outerwear than loud and brazen motorcycle apparel. Fusing tech features like 3L waterproofing, windproof coatings, and low pile insulation with CE armor, the Rideout collection is protective outwear for urban riders that don't want to look like they're wearing motorcycle gear.

The concept of the design is rooted in the campaign messaging: form fits function. The garments are a presentation of the refined urban terrain they were designed for...invisible purpose built protection.

MEDIA  Print / Digital / Motion Content (forthcoming)
ROLE  Creative Direction / Art Direction
AGENCY  Alpinestars