For the launch of Steph Curry’s 3rd signature shoe with Under Armour alongside Champs Sports, we created the #CurryOps launch event for the Bay Area to celebrate the game, the man, and the culture. Together we tactically brought #CurryOps to life - uniting the Bay area with a youth driven 3-on-3 basketball tournament featuring the top kids under 18 in the surrounding schools, an immersive 360° photo booth, a full on trim and clip activation with Bevel barbers and a mural wall by Bay Area artists Illuminaries who dedicated the art and night to all those who attended.

It wouldn’t be a party without the surprise additions, so we had French Montana close out the night following our tournament, and give out fully equipped and ready to rock kits for all attendees. The mission: put on for the fans and arm them with the gear to win. #CurryOps drew a deep cross-section of Bay Area natives, who took the day off for basketball, fun and to salute Stephen Curry and the Warriors on for their next NBA season.

MEDIA  Experiential /
ROLE  Group Creative Director
AGENCY  Translation