Black Shadow is the stealth bomber series of the Alpinestars technical leather jackets, combining MotoGP racing technologies with a reserved color palette Henry Ford would love.

Taking inspiration from the materials, color palette and targeted consumer we deviated from a traditional motorcycle advertising approach. Steering away from action imagery we showcased the apparel as a fashion editorial and fusing the monochromatic tones of the apparel into the bloodlines of the art direction fully developing the Black Shadow concept.

MEDIA  Print / Digital / Motion Content (forthcoming)
ROLE  Creative Direction / Art Direction
AGENCY  Alpinestars