Travel connects us. GetYourGuide isn’t just about destinations—it’s about shared, local experiences that spark growth, empathy, and unforgettable memories.

For their launch intp the US, we went beyond ads—and into the offseason. With investor and playmaker Justin Jefferson, we made it a full family affair, capturing real moments of connection between him and his mom (our anchor) while making sure his brother and Dad were also left with a stunning experience that brought them all closer. Because Make Memories isn’t just a tagline. It’s the point.

MEDIA Content / Broadcast / Social
ROLE Group Creative Director / AD / CW
AGENCY Quality Meats

The backbone of our launch was a nearly 3-minute-long hero asset for broadcast, DTV, and digital. Supporting content through 15-second teaser, 30-second edu asset, trend-focused socials, and a suite of stills rounded out our launch. Across that media mix we play out the world of joy and awe that the Jeffersons felt across their trip, all without a single moment of acting — just their pure experience.

As we continued our storytelling around the power of travel and connection, it was time for a different slice of that story. If our launch film gave us a fun-filled family adventure, this would be our travel love story through the vintages and villages of France. This time, with powerhouse couple Kyle Kuzma and Winnie Harlow. With both being seasoned travelers, we crafted a story and experience that opened up a different side of them than we normally see.