To kick off the reveal of our NBA 2K21 cover athletes, Damian Lillard and Zion WIlliamson, we knew we needed to lean into those personal aspects that make them both unstoppable on and off the court. We also knew this would take two different slices. For Dame it was his personality, humor, and versatility. For Zion, the chosen one, it was the force of nature that his “prophecy” brought to the court. For us, it was just a hell of a day at the office.

MEDIA  Campaign / Content / Social
ROLE  Group Creative Director
AGENCY  Anomaly New York