For the global launch of Harman Kardon’s Citation series, we tapped brand ambassador Priyanka Chopra Jonas to bring their latest smart audio product to life.
Leaning into her self-aware humor and acting range, we created two genre-bending campaign films—parodies of daytime TV—under the banner of Priyanka’s Palace. The result was a playful, high-gloss showcase of personality and product, capped off with a Citation-fueled dance party and mini bottles of champagne from Priyanka herself.
MEDIA Campaign / Content / Social
ROLE Group Creative Director
AGENCY Translation