Our team had the pleasure of reworking the latest iteration of one of the most played, watched, and speculated video game franchises in the world: NBA2K. For the launch of 2K21, we were tasked with the evolution of the game’s next-level product on the cusp of its debut on next-generation platforms like PS5 and Xbox Series X.

MEDIA Branding / Comprehensive Media
ROLE Group Creative Director
AGENCY Anomaly New York

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This comprehensive exploration allowed us to rethink the landscape of color, movement, typography, image, and energy, mapping out the look and feel across every touchpoint of our ecosystem, all the way into the game itself. This world-building task was realized as a reflection of their global audience's culture and came to life infusing their love of hype, sport, and entertainment. All of this, flying under the 2K21’s banner of “Everything is Game.”