For Google, NBA’s All Star Weekend is basically the Super Bowl. So for their “Big Game” we made the call to break new ground in a way that the brand from Mountain View has never dreamed. Let’s set the stage with the brief. A two-part challenge.

1. Hero, showcase, and celebrate the power and dynamic range of the Google Pixel 9 Pro’s camera in the heart of NBA ASW’s Crossover - an all-ages celebration of the game. 2. Demonstrate, and let our audience feel and experience, the magic of Google Gemini AI and its multi-modal power— all through the lens of the NBA ASW weekend and basketball culture at large.

The answer? My team and I brought to life two very different activations, answering the brief while championing the brand, the technology, the fans, and most importantly— the game.