Black Shadow is the stealth bomber series of the Alpinestars technical leather jackets, combining MotoGP racing technologies with a reserved color palette Henry Ford would love.

We deviated from a traditional motorcycle advertising approach, taking inspiration from the materials, color palette, and targeted consumer. Steering away from action imagery, we showcased the apparel as a fashion editorial and fusing the apparel's monochromatic tones into the bloodlines of the art direction, fully developing the Black Shadow concept.

MEDIA  Print / Digital / Motion Content (forthcoming)
ROLE  Creative Direction / Art Direction
AGENCY  Alpinestars