Located in San Francisco’s historic Dogpatch neighborhood, Stashed is a flagship sneaker and apparel experience. Operating out of the same physical structure as Translation’s newly opened West Coast offices, Stashed is designed to deliver an elevated retail experience emphasizing cultural history, museum-quality curation, and world-class customer service to a consumer base that is hungry for product in and around the area.
From concept development to stocking the shelves, I lead the process of thought to application, working with architecture powerhouses West of West to bring to life elements from the landscape of the Dogpatch neighborhood across the walls and fixtures of the retail concept. Once the concept was in place and moving, the mission became staffing a team who would not only treat this with the care and craft that I held, but who in turn would set the a new standard for retail engagement and the customer experience through hospitality, product knowledge, and aesthetics.
MEDIA Physical / Retail / Digital / Social
ROLE Group Creative Director / Lead Designer
AGENCY Stoute Enterprises
THE CONCEPT OF THE HIDDEN STASH
- A dynamic of balancing the visible and invisible
- Using materials and angles to both obscure and reveal
- Leveraging mirrors and cutouts to transform space
CREATING A TRANSPORTIVE SPACE
- Immersive galleries within a gallery
- An evolving/constantly refreshed journey throughout the space
- A sense driven approach to the retail: sight, sound, smell, memory
THE ANATOMY OF AN IDENTITY - a STASHED type, color, and materials story
PHASES OF A CONCEPT - the render of Phase 1, Phase 2, and Phase 3