Sprite's “First Home Game” puts Sprite into one of the most talked about moments of the 2014/2015 basketball season – the return of NBA All-Star LeBron James to his hometown of Akron, Ohio, and the Cleveland Cavaliers, his hometown team.
Teaming up with street artist and Sprite collaborator, Futura, we put a new face on one of Akron's aged basketball courts. To bring the community into it more we hosted a series of pick-up games and basketball clinics for local youth with a slight twist. To make sure this moment was truly unforgettable, we surprised all in attendance with an appearance from LeBron himself, who soon joined in the action for his “First Home Game.”
MEDIA Broadcast / Social
ROLE ACD / Art Direction / Concept Development