Towards the end of Nike Surfing’s life as a non-Hurley entity we were tasked with presenting the HO13 brand story through a three-pronged lens to Inspire, Disrupt and Connect to its evolving global consumer. Working closely with the brand team we transformed their seasonal assets and ideas into a fully fleshed out brand journey throughout the entire year touching digital, social, retail and print.
MEDIA Digital / Print
ROLE Creative Direction / Concept Development / Art Direction
AGENCY Sauce Creative Group