We were tasked to reinvent Hobie Polarized as a California heritage brand rooted in the innovation from which its founders built the Hobie legacy. Our team was responsible for all aspects of print, OOH, web (forthcoming) and an immersive social campaign. This is ongoing project that has already yielded in positive response and retail engagement.

MEDIA  Print / Social / Digital / Retail
ROLE  Creative Direction / Art Direction
AGENCY  Sauce Creative Group